Incentives will arrest mobile users’ adversity
Written by Lawrence Johnson | September 8, 2008
A recent survey from ABI Research finds that consumers’ aloofness towards mobile advertising wanes with incentives. The ABI Research survey revealed that approximately 37% of those who have received text message-based advertising have indicated they are more likely to respond to advertising in a text-based marketing message if they are offered an incentive such as a retail coupon or free song or ringtone, compared with only 11% who indicated that such incentives would not have any impact, incentives would have no impact
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