Kelsey Group: Interactive Ad Revenues To Reach $147 Billion Globally By 2012
Written by Lawrence Johnson | February 28, 2008
INTERACTIVE ADVERTISING REVENUES WILL INCREASE significantly from $45 billion in 2007 to $147 billion globally in 2012–representing a 23.4% compound annual growth rate.
Interactive advertising–including search, display advertising, classifieds and other interactive ad products–grew its share of global advertising revenues from 6.1% in 2006 to 7.4% in 2007. By 2012, Kelsey Group analysts expect the interactive share of global ad spending will reach 21%.The global advertising market grew to just over $600 billion in 2007. The firm expects global ad revenues to grow at a CAGR of 2.7% and reach $707 billion in 2012, attributable in large part by considerable growth in the interactive segment.
During the forecast period (2007-2012), the U.S. will see interactive advertising revenues grow from $22.5 billion to $62.4 billion (22.6% CAGR.
Global directional advertising revenues–including local search, print and Internet Yellow Pages–will grow from $33.3 billion in 2007 to $41.4 billion in 2012. Local search revenues will grow from $2.1 billion to $6.6 billion (25.5 percent CAGR).
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