Whitepapers
Place-based media is changing all the rules
Written by Lawrence Johnson | September 22, 2008
Place-based media with its ability to arrest attention and get people involved where they commute, work, play and socialize is having significantly greater promotional impact than traditional marketing and advertising media.
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The Last Mile Challenge
Written by Lawrence Johnson | March 25, 2008
How Web to Store and Multi-Channel digital merchandising strategies can close the gap between retailers, brands and consumers.
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