Trends and Stats
The web continues to be the fastest growing channel.
Written by Lawrence Johnson | March 25, 2009
Internet Reporter reported that web sales of the Top 500 retailers grew by 15.16% in 2008. 
While Amazon.com with its $19.17 billion in online sales skewed the average with impressive tallies that accounted for 61% of web-only sales and 34% of total online sales. It reported that without Amazon, web sales from other merchants grew by 8.82% to $36.47 billion last year from $33.52 billion in the prior year. In particular chain retailers were up by 8.12%, catalog companies grew by 2.03% \and consumer brand manufacturers were up 5.03% from 2007.
Incentives will arrest mobile users’ adversity
Written by Lawrence Johnson | September 8, 2008
A recent survey from ABI Research finds that consumers’ aloofness towards mobile advertising wanes with incentives. Read more
Coupon Clicking Nation
Written by Lawrence Johnson | August 14, 2008
Thirty-six million Americans now turn to the Web for coupons. This corresponds to a quarter of all Americans that use coupons
The Simmons/Experian Research and Coupons, Inc. have released their 2008 Printable Coupon Consumer Pulse, as a comprehensive assessment of consumer perception and behavior with regard to online couponing. The survey further revealed that coupons increase brand equity and perceived value, and will definitively fuel marketing initiatives
• 58 percent believe a brand providing coupons online is more likely to provide new products that they will enjoy;
• 57 percent believe these companies care about keeping them as a customer.
• More than 70 percent would provide their e-mail address, first and last name and answer survey questions for a $2 coupon.
• 73 percent are more likely to open an e-mail if a coupon is offered;
• 64 percent are more likely to click on an ad banner or search listing if they know a coupon is offered.
Retailers Finally Getting It
Written by Lawrence Johnson | August 14, 2008
A ComScore Inc. study released this week underscored the value of having patience with all things, but chiefly with yourself. Read more
Internet Advertising Continues to Grow
Written by Lawrence Johnson | June 18, 2008
Anna Maria Virzi, of The ClickZ Network, commented on statistics released by the Interactive Advertising Bureau, to the effect that spending on Internet advertising continues to climb — year over year — reaching $5.8 billion for the first quarter of the year, representing an 18.2 percent increase over the same period in 2007. She added that the IAB’s revenue is in line with impression growth estimates released earlier this week by Nielsen Monitor-Plus.