Trends and Stats
Incentives will arrest mobile users’ adversity
Written by Lawrence Johnson | September 8, 2008
A recent survey from ABI Research finds that consumers’ aloofness towards mobile advertising wanes with incentives. Read more
Coupon Clicking Nation
Written by Lawrence Johnson | August 14, 2008
Thirty-six million Americans now turn to the Web for coupons. This corresponds to a quarter of all Americans that use coupons
The Simmons/Experian Research and Coupons, Inc. have released their 2008 Printable Coupon Consumer Pulse, as a comprehensive assessment of consumer perception and behavior with regard to online couponing. The survey further revealed that coupons increase brand equity and perceived value, and will definitively fuel marketing initiatives
• 58 percent believe a brand providing coupons online is more likely to provide new products that they will enjoy;
• 57 percent believe these companies care about keeping them as a customer.
• More than 70 percent would provide their e-mail address, first and last name and answer survey questions for a $2 coupon.
• 73 percent are more likely to open an e-mail if a coupon is offered;
• 64 percent are more likely to click on an ad banner or search listing if they know a coupon is offered.
Retailers Finally Getting It
Written by Lawrence Johnson | August 14, 2008
A ComScore Inc. study released this week underscored the value of having patience with all things, but chiefly with yourself. Read more
Internet Advertising Continues to Grow
Written by Lawrence Johnson | June 18, 2008
Anna Maria Virzi, of The ClickZ Network, commented on statistics released by the Interactive Advertising Bureau, to the effect that spending on Internet advertising continues to climb — year over year — reaching $5.8 billion for the first quarter of the year, representing an 18.2 percent increase over the same period in 2007. She added that the IAB’s revenue is in line with impression growth estimates released earlier this week by Nielsen Monitor-Plus.
Online Advertising Stands Strong in Down Market
Written by Lawrence Johnson | June 9, 2008
ADOTAS reported in a recent article (Online Advertising To Reap Rewards of Bum Market) the interactive advertising continues to be impervious to the economic woes. They were drawing conclusions from an IDC report which underscored an increase of 23.9% in total interactive advertising revenue to $7.1 billion in the first quarter, compared to the $5.7 billion for the first quarter last year.
The Internet ad market last year grew 26%, surpassing both radio and cable TV, to reach $21.2 billion, according to the annual online ad spending report from IAB and PricewaterhouseCoopers.
While Karsten Weide, program director, Digital Marketplace and New Media at IDC, suggests that the current economic crisis puts pressure on advertisers to save money and find more effective marketing channels and accelerates the shift of advertising budgets from traditional media into new media, the real answer lies in the fact that marketers are looking for conversations and favor the accountability afforded by interactive advertising.
IDC is bullish on interactive advertising with growth expected to increase at rates around the 15-20% range in 2008. IDC forecasts that U.S. Internet advertising spending will more than double in five years. This is consistent with all major market forecasts.