News
Microsoft to Sell Web Ad Agency
August 10, 2009
The French company Publicis Groupe struck a deal Sunday to buy Razorfish, the interactive agency.Advertising: Magazines Turn to Cover Ads, and Even Pouches, for Revenue
August 10, 2009
Although back covers of magazines have carried ads for decades, the front covers had long been sacrosanct as pitch-free zones.What Tweeters Have to Say About the Movies
August 10, 2009
A site aggregates tweets about new mainstream movies to provide a picture of what the online masses think.After Winning Advertising Awards, an Invitation to Pay for the Trophies
August 10, 2009
The head of the group that hands out the Communicator Awards says selling the trophies keeps the cost of entry low.Drilling Down: The Payoff of Ads on Search Engines
August 10, 2009
Visitors who reach a retail site through sponsored links are more likely to buy than those who click on organic search results.