Insights
60% can’t wait
Written by Lawrence Johnson | August 4, 2008
A new Ogilvy Action study revealed that 40% of consumers wait until they are in the store to decide what brand to buy.
The study, as reported by Advertising Age, further revealed that 10% of consumers change their minds about brands at the store, 29% buy from categories they did not intend to buy from, and 20% leave a product they had planned to buy on the shelf. Read more
Premium Vertical Advertising Networks
Written by Lawrence Johnson | April 2, 2008
Russell Fradin’s recent article for Adotas - Ad Networks: On the Verge of Extinction? - posits that vertical ad networks are next generation media vehicles bringing brand advertisers to the premium independent publishers that are attracting the audiences they target. He concludes that different types of ad networks are conceived Read more
Pre-roll Pretence
Written by Lawrence Johnson | March 18, 2008
Sean X Cumming’s post The X Factor: Why Online Pre-roll is Dead (iMedia) foretells of the impending demise of online pre-roll video. He points out that it boils down to five points, namely: 1. How the client end is managing the buy; 2. How it is measured; 3. Ad content; 4. Ad content plasticity; 5. Consumer tolerance. Read more
Something about Internet coach potatoes
Written by Lawrence Johnson | March 16, 2008
A cross-media study by Simmons, a unit of Experian Research Services (reported by Online Media Daily), found consumers are 47% more engaged in ads that run with television programs that they view online than those watched on a TV set, according to new research findings, and 25% more engaged in the content of TV shows that they watch online than on a TV. Read more
Kelsey Group: Interactive Ad Revenues To Reach $147 Billion Globally By 2012
Written by Lawrence Johnson | February 28, 2008
INTERACTIVE ADVERTISING REVENUES WILL INCREASE significantly from $45 billion in 2007 to $147 billion globally in 2012–representing a 23.4% compound annual growth rate.
Interactive advertising–including search, display advertising, classifieds and other interactive ad products–grew its share of global advertising revenues from 6.1% in 2006 to 7.4% in 2007. By 2012, Kelsey Group analysts expect the interactive share of global ad spending will reach 21%. Read more