About the Revedia Journal
We witness the daily riot of evolving technologies, corporate plays and the genius of new strategies that strike the fundamentals of media and marketing. To help us must make sense of it all and to separate the wheat from the chaff we organized our blog as a journal of insights, trends, news and papers.
We endeavor to enlighten by pointing out the connections between the shifting and converging strategies that draw from these technologies, corporate imperatives, online networks, consumers and creative minds. The Journal will stay away from recycled wisdom and data to create a cunning repository of relevant knowledge our team, cohorts, partners and guests contribute to the sections.
The focus is on the digital media, marketing and merchandising as well as alternative advertising.
We welcome your feedback.
Revedia delivers web-to-store and interactive merchandising strategies designed to give the Consumer a clear reason to prefer and trust a brand.
Our goal is to create the context that informs, influences and incentives a purchase. This is done with online and in-store digital merchandising strategies that win and hold consumer preference, and usher him/her through the last leg of the buying cycle.