Microsoft to Sell Web Ad Agency
Written by admin | August 10, 2009
The French company Publicis Groupe struck a deal Sunday to buy Razorfish, the interactive agency.Advertising: Magazines Turn to Cover Ads, and Even Pouches, for Revenue
Written by admin | August 10, 2009
Although back covers of magazines have carried ads for decades, the front covers had long been sacrosanct as pitch-free zones.What Tweeters Have to Say About the Movies
Written by admin | August 10, 2009
A site aggregates tweets about new mainstream movies to provide a picture of what the online masses think.After Winning Advertising Awards, an Invitation to Pay for the Trophies
Written by admin | August 10, 2009
The head of the group that hands out the Communicator Awards says selling the trophies keeps the cost of entry low.Drilling Down: The Payoff of Ads on Search Engines
Written by admin | August 10, 2009
Visitors who reach a retail site through sponsored links are more likely to buy than those who click on organic search results.