Place-based media is changing all the rules
Written by Lawrence Johnson | September 22, 2008
Place-based media with its ability to arrest attention and get people involved where they commute, work, play and socialize is having significantly greater promotional impact than traditional marketing and advertising media.
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Incentives will arrest mobile users’ adversity
Written by Lawrence Johnson | September 8, 2008
A recent survey from ABI Research finds that consumers’ aloofness towards mobile advertising wanes with incentives. Read more