Coupon Clicking Nation
Written by Lawrence Johnson | August 14, 2008
Thirty-six million Americans now turn to the Web for coupons. This corresponds to a quarter of all Americans that use coupons
The Simmons/Experian Research and Coupons, Inc. have released their 2008 Printable Coupon Consumer Pulse, as a comprehensive assessment of consumer perception and behavior with regard to online couponing. The survey further revealed that coupons increase brand equity and perceived value, and will definitively fuel marketing initiatives
• 58 percent believe a brand providing coupons online is more likely to provide new products that they will enjoy;
• 57 percent believe these companies care about keeping them as a customer.
• More than 70 percent would provide their e-mail address, first and last name and answer survey questions for a $2 coupon.
• 73 percent are more likely to open an e-mail if a coupon is offered;
• 64 percent are more likely to click on an ad banner or search listing if they know a coupon is offered.
Retailers Finally Getting It
Written by Lawrence Johnson | August 14, 2008
A ComScore Inc. study released this week underscored the value of having patience with all things, but chiefly with yourself. Read more
60% can’t wait
Written by Lawrence Johnson | August 4, 2008
A new Ogilvy Action study revealed that 40% of consumers wait until they are in the store to decide what brand to buy.
The study, as reported by Advertising Age, further revealed that 10% of consumers change their minds about brands at the store, 29% buy from categories they did not intend to buy from, and 20% leave a product they had planned to buy on the shelf. Read more