Internet Advertising Continues to Grow
Written by Lawrence Johnson | June 18, 2008
Anna Maria Virzi, of The ClickZ Network, commented on statistics released by the Interactive Advertising Bureau, to the effect that spending on Internet advertising continues to climb — year over year — reaching $5.8 billion for the first quarter of the year, representing an 18.2 percent increase over the same period in 2007. She added that the IAB’s revenue is in line with impression growth estimates released earlier this week by Nielsen Monitor-Plus.
Online Advertising Stands Strong in Down Market
Written by Lawrence Johnson | June 9, 2008
ADOTAS reported in a recent article (Online Advertising To Reap Rewards of Bum Market) the interactive advertising continues to be impervious to the economic woes. They were drawing conclusions from an IDC report which underscored an increase of 23.9% in total interactive advertising revenue to $7.1 billion in the first quarter, compared to the $5.7 billion for the first quarter last year.
The Internet ad market last year grew 26%, surpassing both radio and cable TV, to reach $21.2 billion, according to the annual online ad spending report from IAB and PricewaterhouseCoopers.
While Karsten Weide, program director, Digital Marketplace and New Media at IDC, suggests that the current economic crisis puts pressure on advertisers to save money and find more effective marketing channels and accelerates the shift of advertising budgets from traditional media into new media, the real answer lies in the fact that marketers are looking for conversations and favor the accountability afforded by interactive advertising.
IDC is bullish on interactive advertising with growth expected to increase at rates around the 15-20% range in 2008. IDC forecasts that U.S. Internet advertising spending will more than double in five years. This is consistent with all major market forecasts.
How to Build a Winning Team in Digital Publishing
Written by admin | June 6, 2008
Once you’ve identified corporate barriers to success, here are four tips to setting up a first-class team. Part of a series.
Read the rest of the article at the ClickZ website
Online Marketing: Wedding Bells Meet Content, Community
Written by admin | June 6, 2008
Tips for developing online content and community for brides and grooms preparing for the big day. First of a two-part series.
Read the rest of the article at the ClickZ website
Beyond Lead Generation: Integrated Lead Management
Written by admin | June 6, 2008
Why don’t sales teams follow up on more leads and why don’t more leads result in a sale?