The Last Mile Challenge
Written by Lawrence Johnson | March 25, 2008
How Web to Store and Multi-Channel digital merchandising strategies can close the gap between retailers, brands and consumers.
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The Ins and Outs of User-Generated Game Content
Written by admin | March 19, 2008
A look at the UGC movement in the game industry and the opportunity it affords marketers.
Read the rest of the article at the ClickZ website
Barry Diller Conquered. Now He Tries to Divide.
Written by admin | March 19, 2008
IAC/InteractiveCorp, Barry Diller’s collection of Internet-focused companies including Ticketmaster and Expedia, is floundering.
Read the rest of the article at the New York Times website
Online Spending on the Rise
Written by Lawrence Johnson | March 19, 2008
The shift online will continue in 2008 despite our economic woes.
eMarketer predicts that, despite the economic rough patch, US online advertising will continue to grow through 2008. Online ad spending will rise by 23%. This is consistent with a recent Advertising Age prediction on the growth of online marketing. eMarketer ads that this is mostly attributable to the unique nature of online marketing namely its ability to target, measure and control.
“…And Now a Word From Your Local Blogger”
Written by Lawrence Johnson | March 19, 2008
CBS TV launches a Local Ad Network. The innovative program aims to syndicate advertising and reach through a network of incentivized bloggers and social media sites.
As consideration for publishing the CBS news widgets and links to local CBS video and text news, local sites receive a portion of the ad revenue sold by the CBS stations. Read more