Bank’s Suit May Hurt Deal for Clear Channel Unit
Written by admin | February 29, 2008
Wachovia, one of the three banks financing the $1.2 billion deal, is now refusing to commit, contending the latest agreement has voided its previous commitment.
Kelsey Group: Interactive Ad Revenues To Reach $147 Billion Globally By 2012
Written by Lawrence Johnson | February 28, 2008
INTERACTIVE ADVERTISING REVENUES WILL INCREASE significantly from $45 billion in 2007 to $147 billion globally in 2012–representing a 23.4% compound annual growth rate.
Interactive advertising–including search, display advertising, classifieds and other interactive ad products–grew its share of global advertising revenues from 6.1% in 2006 to 7.4% in 2007. By 2012, Kelsey Group analysts expect the interactive share of global ad spending will reach 21%. Read more
The Future is Bright Indeed
Written by Lawrence Johnson | February 25, 2008
Kelsey Group released a number of new predictions today:
- Interactive advertising revenue will increase from $45 billion in 2007 to $147 billion globally in 2012–representing a 23.4% compound annual growth rate.
- Interactive advertising–including search, display advertising, classifieds and other interactive ad products–grew its share of global advertising revenues from 6.1% in 2006 to 7.4% in 2007 Read more
In tough times marketers turn to proven strategies
Written by Lawrence Johnson | February 1, 2008
Online strategies remains the most effective direct response strategy. As a response to challenging economic cycles, the shift is towards client acquisition and lead generation, as opposed to retention and branding.
“The Internet’s nature as an interactive medium makes direct response more effective than with any of the other measured media.” said David Hallerman, senior analyst at eMarketer. Read more