Consumer Packaged Goods Brand Sites Visits on the Rise
Written by Lawrence Johnson | January 16, 2008
Brand managers are starting to recognize the value online merchandising strategies and its impact on in store sales
According to comScore Inc. the top consumer packaged goods brand sites attracted 66.4 million U.S. visitors in the third quarter, a 10% increase from 60.3 million in the third quarter of 2006, Food or beverage brands accounted for all of the top 10 positions. Read more
Online impact on store sales rises
Written by Lawrence Johnson | January 15, 2008
Internet Retailer reported that the ShopLocal Index that measures consumer visits to online circulars that feature in-store promotions was up 43% in December versus the same month the prior year, and 36% for 2007 over 2006. Read more
The Maturing of Virtual World Marketing
Written by Lawrence Johnson | January 6, 2008
In Virtual World Marketing Gets Reality Check in 2007, Matthew G. Nelson (The ClickZ Network) reminded us that lessons learned from 2007 projects will mean fewer small and rushed campaigns will be created. Instead advertisers will look for opportunities to create larger projects tied to quality content. Read more