ONE-STOP SHOP FOR VALUE COUPONS ONLINE
Written by Lawrence Johnson | December 30, 2007
Dan Levin of the New York Times reported that on jValassis Communications, which distributes paper coupons through newspaper inserts and snail mail envelopes. will be introducing a portal for coupons called RedPlum.com. Read more
Proposed Online Behavioral Advertising Privacy Principles
Written by Lawrence Johnson | December 27, 2007
To address important consumer privacy concerns associated with online behavioral advertising, the Federal Trade Commission released on December 20 a set of proposed principles to guide the development of self-regulation in this evolving area. Read more
Branding with Text Messaging
Written by Lawrence Johnson | December 21, 2007
A recent study by eMarketer concludes that as more brands turn to the mobile platform to reach customers, text messaging services SMS and MMS and mobile web services instant messaging and e-mail will be brands’ preferred tactical plays in the future.
Do-Not-Track Movement Gathers Steam
Written by Lawrence Johnson | December 16, 2007
No. 5 on Mark Simon’s 10 Media Trends To Watch In 2008 (SearchInsider) was the momentum gained by the National Do-Not-Track Initiative. (The National Do-Not-Track Movement Gathers Steam).He rightfully expects this movement to gather steam in 2008, which he predicts will shake up a lot of plans hatched for behavioral targeting and other tracking-based ad schemes, the least of which was spawned by Facebook, Google and MySpace. He cites the acknowledged success of the Do-Not-Call Registry, and consumers’ instinctive disdain for big-brotherish tracking. Read more