60% can’t wait
A new Ogilvy Action study revealed that 40% of consumers wait until they are in the store to decide what brand to buy.
The study, as reported by Advertising Age, further revealed that 10% of consumers change their minds about brands at the store, 29% buy from categories they did not intend to buy from, and 20% leave a product they had planned to buy on the shelf. Read More »
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The web continues to be the fastest growing channel.
Internet Reporter reported that web sales of the Top 500 retailers grew by 15.16% in 2008. While Amazon.com with its $19.17 billion in online sales skewed the average with impressive tallies that accounted for 61% of web-only sales and 34% of total online sales. It reported...
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Place-based media is changing all the rules
Place-based media with its ability to arrest attention and get people involved where they commute, work, play and socialize is having significantly greater promotional impact than traditional marketing and advertising media. Read More →
