60% can’t wait
A new Ogilvy Action study revealed that 40% of consumers wait until they are in the store to decide what brand to buy.
The study, as reported by Advertising Age, further revealed that 10% of consumers change their minds about brands at the store, 29% buy from categories they did not intend to buy from, and 20% leave a product they had planned to buy on the shelf. Read More »
More Insights Posts »
Incentives will arrest mobile users’ adversity
A recent survey from ABI Research finds that consumers’ aloofness towards mobile advertising wanes with incentives. Read More →
More Trends and Stats Posts »
Place-based media is changing all the rules
Place-based media with its ability to arrest attention and get people involved where they commute, work, play and socialize is having significantly greater promotional impact than traditional marketing and advertising media. Read More →
